:root{--cream:#f3ebdd;--paper:#fcfaf6;--burgundy:#81243b;--navy:#18243a;--rust:#c96547;--ink:#18243a;--muted:#625d58;--rule:#c9bcad;--serif:'Fraunces',Georgia,serif;--sans:'Inter',Arial,sans-serif}
/* Original campaign artwork and concise case-study layouts. */
.image-art{width:100%;height:100%;display:flex;align-items:center;justify-content:center;overflow:hidden;background:#edf1fc}.image-art img{height:100%;width:100%;object-fit:contain}.paper-art{gap:5%;padding:24px;background:#18243a}.paper-art img{width:42%;max-height:100%;object-fit:contain}.process-art{padding:0;background:#f2f5ff}.process-art img{object-fit:contain}.photo-art img{object-fit:cover}.emilyn-showcase{display:flex;flex-direction:column;background:#ebe8f9;gap:18px;padding:22px 22px 0}.emilyn-brand{display:flex;gap:12px;align-items:center;align-self:flex-start;font-size:.8125rem;color:var(--navy)}.emilyn-brand img{width:35px;height:35px;border-radius:8px}.emilyn-screens{display:flex;gap:12px;flex:1;min-height:0;align-items:flex-start;justify-content:center;overflow:hidden;width:100%}.emilyn-screens img{width:30%;height:100%;object-fit:contain;object-position:top}.case-art.case-art-launch{height:auto;aspect-ratio:16/9}.case-art.case-art-hikes{height:auto;aspect-ratio:1440/420}.case-art.case-art-emilyn{height:540px}.case-art .emilyn-showcase{padding:26px 38px 0}.case-art .emilyn-brand img{width:50px;height:50px}.case-art .emilyn-screens img{width:28%}.partner-label{margin-bottom:20px;font-size:.875rem;color:var(--burgundy);font-weight:600}.highlight-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--rule);border:1px solid var(--rule)}.highlight-grid article{padding:24px;background:var(--paper);min-width:0}.highlight-grid h3{font-size:1.25rem;color:var(--burgundy);font-weight:600;line-height:1.4}.highlight-grid p{font-size:.875rem!important;margin-top:10px;line-height:1.65}.case-gallery{padding-block:25px 65px}.case-gallery h2{font-size:2.7rem;margin:13px 0 30px}.portfolio-gallery{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}.portfolio-gallery figure{margin:0;min-width:0}.portfolio-gallery figure>a{display:block;background:var(--paper);border:1px solid var(--rule);border-radius:4px;overflow:hidden}.portfolio-gallery img{width:100%;aspect-ratio:16/10;object-fit:contain;padding:15px;transition:transform .2s}.portfolio-gallery a:hover img{transform:scale(1.015)}.portfolio-gallery figcaption{display:flex;flex-direction:column;font-size:.875rem;margin-top:12px;line-height:1.5;gap:4px}.portfolio-gallery figcaption span{font-size:.8125rem;color:var(--muted)}.gallery-emilyn{grid-template-columns:repeat(3,minmax(0,1fr))}.gallery-emilyn img,.gallery-life img{aspect-ratio:3/4;height:420px;object-fit:contain;padding:18px}.gallery-hikes img{object-fit:cover;padding:0}.image-credit{font-size:.75rem;color:var(--muted);margin-top:22px}.image-credit a{text-decoration:underline}.whitepaper-link{display:inline-block;margin-top:24px}.working-options{display:grid;gap:23px;margin:24px 0}.working-options h3{font-weight:600;font-size:1.0625rem;margin-bottom:8px}.working-options p{font-size:.9375rem}.case-story section{margin-bottom:45px}.case-story section>.eyebrow{margin-bottom:18px}.case-story .approach-list{gap:24px}
@media(max-width:800px){.case-art.case-art-emilyn{height:440px}.gallery-emilyn img,.gallery-life img{height:330px}.highlight-grid article{padding:19px}.paper-art{padding:18px}.portfolio-gallery{gap:22px}.emilyn-showcase{gap:10px;padding:15px 15px 0}.emilyn-brand{font-size:.6875rem}}
@media(max-width:580px){.portfolio-gallery,.gallery-emilyn{grid-template-columns:1fr}.portfolio-gallery img{max-height:430px}.gallery-emilyn img{height:420px}.gallery-life img{height:400px}.highlight-grid{grid-template-columns:1fr}.case-gallery h2{font-size:2.3rem}.case-art.case-art-emilyn{height:330px}.case-art .emilyn-showcase{padding:18px 15px 0}.case-art .emilyn-brand img{width:35px;height:35px}.emilyn-screens{gap:7px}.case-art .emilyn-screens img{width:31%}.case-art.case-art-hikes{aspect-ratio:1.6}.case-art.case-art-launch{aspect-ratio:16/9}.highlight-grid h3{font-size:1.2rem}.paper-art{padding:15px}.case-gallery{padding-block:10px 45px}.portfolio-gallery{gap:28px}}
@media(prefers-reduced-motion:reduce){.portfolio-gallery img{transition:none}}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--sans);font-size:1rem;line-height:1.7;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit}button,a{-webkit-tap-highlight-color:transparent}a,button{touch-action:manipulation}a:focus-visible,button:focus-visible{outline:2px solid var(--rust);outline-offset:6px}::selection{background:var(--burgundy);color:var(--cream)}h1,h2,h3,p{margin:0}h1,h2{font-family:var(--serif);font-weight:400;letter-spacing:-.045em;line-height:1.08}h2{font-size:clamp(2.4rem,4.3vw,3.7rem)}h3{font-weight:500;line-height:1.25}p+p{margin-top:1.25rem}img{max-width:100%;display:block}.container{width:min(1184px,calc(100% - 104px));margin-inline:auto}.eyebrow{font-size:.8125rem;font-weight:600;letter-spacing:.115em;text-transform:uppercase;line-height:1.5}.skip{position:fixed;top:-60px;left:20px;z-index:100;padding:10px 20px;background:var(--burgundy);color:var(--paper)}.skip:focus{top:12px}.site-header{border-top:5px solid var(--burgundy);border-bottom:1px solid var(--rule);background:var(--cream);position:relative;z-index:20}.header-inner{height:97px;display:flex;align-items:center;justify-content:space-between;gap:32px}.wordmark{font-family:var(--serif);font-size:2rem;letter-spacing:-.06em;line-height:1.2;white-space:nowrap}.wordmark-dot{color:var(--burgundy)}.site-header nav{display:flex;gap:28px;align-items:center;font-size:.875rem;font-weight:500}.site-header nav a{position:relative;padding-block:8px}.site-header nav a:after{content:'';position:absolute;left:0;right:0;bottom:4px;height:1px;background:var(--burgundy);transform:scaleX(0);transform-origin:left;transition:transform .2s}.site-header nav a:hover:after,.site-header nav a[aria-current]:after{transform:scaleX(1)}.site-header nav .nav-contact{border:1px solid var(--burgundy);padding:9px 20px;border-radius:3px}.site-header nav .nav-contact:after{display:none}.site-header nav .nav-contact:hover{background:var(--burgundy);color:var(--cream)}.menu-button{display:none}.hero{padding-top:55px;padding-bottom:73px}.hero-kicker{display:flex;justify-content:space-between;align-items:center;margin-bottom:36px}.location{font-size:.875rem;color:var(--muted)}.hero h1{font-size:clamp(4.2rem,7.6vw,6.6rem);color:var(--burgundy);max-width:1060px;font-variation-settings:'SOFT' 20,'WONK' 1}.hero h1 em{font-weight:400}.hero-bottom{display:flex;justify-content:space-between;align-items:flex-end;gap:60px;margin-top:40px}.hero-intro{font-size:1.1875rem;line-height:1.7;max-width:620px}.hero-actions{display:flex;gap:25px;align-items:center;flex-shrink:0;padding-bottom:3px}.button{display:inline-flex;min-height:49px;align-items:center;justify-content:center;padding:11px 25px;border-radius:3px;font-size:.9375rem;font-weight:500;transition:background .2s,color .2s}.button-primary{background:var(--burgundy);border:1px solid var(--burgundy);color:var(--cream)}.button-primary:hover{background:var(--navy);border-color:var(--navy)}.text-link{font-size:.9375rem;font-weight:500;border-bottom:1px solid;padding-bottom:3px}.text-link:hover{color:var(--burgundy)}.credentials{border-block:1px solid var(--rule);padding:25px 0 29px;display:flex;align-items:center;justify-content:space-between;gap:30px}.credentials>p{font-size:.8125rem;line-height:1.5;max-width:200px;color:var(--muted)}.employer-names{display:flex;align-items:center;gap:50px;font-size:1.125rem;font-weight:600;letter-spacing:-.045em}.employer-names span:nth-child(2){font-weight:500}.intro-section{padding-block:87px 77px}.intro-grid{display:grid;grid-template-columns:1fr 1fr;gap:85px;margin-top:25px}.intro-grid h2{font-size:clamp(2.3rem,3.7vw,3.3rem)}.intro-grid p{font-size:1.0625rem;line-height:1.8}.experience-strip{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--rule);margin-top:53px;padding-top:27px;gap:30px}.experience-strip>div{display:flex;align-items:center;gap:21px}.experience-strip strong{font-family:var(--serif);font-size:3rem;font-weight:400;line-height:1;color:var(--burgundy)}.experience-strip span{font-size:.875rem;max-width:150px;line-height:1.5}.services-section{background:var(--navy);color:var(--cream);padding-block:81px 87px}.section-heading .eyebrow{margin-bottom:20px}.services-section .eyebrow{color:#d4bcab}.services-section h2{max-width:750px}.capabilities{margin-top:46px;border-bottom:1px solid #596071}.capability{display:grid;grid-template-columns:50px 1fr 1fr;gap:30px;padding-block:31px;border-top:1px solid #596071}.service-number{font-family:var(--serif);font-size:1.25rem;color:#d4bcab;padding-top:2px}.capability h3{font-family:var(--serif);font-size:1.9rem;letter-spacing:-.035em;font-weight:400;max-width:340px}.service-detail>p{font-size:1rem;line-height:1.7}.service-detail .service-tools{font-size:.8125rem;color:#c3c6ce;margin-top:12px;line-height:1.7}.work-section{padding-block:95px 100px}.work-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:60px}.work-heading>p{max-width:350px;font-size:1.0625rem;padding-bottom:5px}.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:63px 40px;margin-top:44px}.work-card{min-width:0}.work-card-link{display:block}.work-art{aspect-ratio:1.38;position:relative;overflow:hidden;border-radius:5px}.art{width:100%;height:100%;padding:34px;display:flex;flex-direction:column;justify-content:space-between;position:relative}.art-eyebrow{font-size:.75rem;font-weight:500;line-height:1.5;text-transform:uppercase;letter-spacing:.11em}.art-heading{font-family:var(--serif);font-size:clamp(2.2rem,3.2vw,2.8rem);line-height:1.05;letter-spacing:-.045em}.art-caption{font-size:.75rem;line-height:1.5}.art-life{background:var(--burgundy);color:var(--cream)}.art-life .art-heading{margin-block:16px}.value-stack{display:grid;gap:7px}.value-stack span{font-size:.75rem;border:1px solid #ba7581;border-radius:2px;display:block;padding:5px 11px}.art-life .art-caption{margin-top:17px;opacity:.8}.art-launch{background:#dbc9ba;color:var(--navy)}.comparison{display:flex;justify-content:center;gap:32px;height:65%;align-items:flex-end;margin-top:17px;margin-bottom:18px}.bar-group{display:flex;flex-direction:column;align-items:center;height:100%;justify-content:flex-end;gap:10px;width:29%}.bar{background:var(--navy);color:var(--cream);width:100%;display:flex;align-items:flex-start;justify-content:center;padding-top:14px;border-radius:3px 3px 0 0}.bar span{font-family:var(--serif);font-size:2rem;line-height:1.2}.bar.first{height:45%;background:#666c77}.bar.second{height:100%;background:var(--burgundy)}.bar-group>span{font-size:.75rem;white-space:nowrap}.art-emilyn{background:#ccdbd7;color:#233f3a}.emilyn-word{font-family:var(--serif);font-size:5rem;letter-spacing:-.045em;line-height:1.05}.emilyn-word>span{display:block;font-family:var(--sans);font-size:.8125rem;letter-spacing:0;margin-top:15px;line-height:1.5}.lifecycle{display:grid;grid-template-columns:repeat(3,1fr);border-block:1px solid currentColor;padding-block:11px;gap:10px;font-size:.75rem;line-height:1.4;margin-top:10px}.lifecycle span+span{border-left:1px solid currentColor;padding-left:10px}.art-hikes{background:#3d5e43;color:var(--paper)}.art-hikes .art-heading{font-size:3rem}.art-hikes.has-photo{padding:0;background:var(--navy)}.art-hikes.has-photo:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.06),rgba(0,0,0,.65))}.art-hikes img{width:100%;height:100%;object-fit:cover;transition:transform .55s}.hikes-photo-caption{position:absolute;z-index:1;left:32px;bottom:32px;right:25px}.hikes-photo-caption .art-eyebrow{margin-bottom:14px}.read-label{position:absolute;right:16px;bottom:16px;background:var(--paper);color:var(--navy);font-size:.75rem;line-height:1.4;padding:9px 13px;border-radius:2px;opacity:0;transform:translateY(8px);transition:opacity .2s,transform .2s;z-index:3}.work-card-link:hover .read-label,.work-card-link:focus-visible .read-label{opacity:1;transform:none}.work-card-link:hover .art-hikes img{transform:scale(1.035)}.card-meta{display:flex;justify-content:space-between;align-items:center;margin-top:22px;font-size:.75rem;letter-spacing:.075em;text-transform:uppercase;font-weight:500;color:var(--muted)}.work-card h3{font-family:var(--serif);font-size:1.9rem;letter-spacing:-.035em;margin-top:9px;line-height:1.16;transition:color .2s}.work-card-link:hover h3{color:var(--burgundy)}.work-card p{font-size:.9375rem;line-height:1.75;margin-top:12px;max-width:520px}.card-category{display:block;margin-top:18px;font-size:.75rem;color:var(--muted)}.about-section{background:#e8decd;border-block:1px solid var(--rule);padding-block:90px}.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:85px}.about-grid h2{margin-top:23px;color:var(--burgundy)}.about-note{font-family:var(--serif);font-size:1.2rem;line-height:1.55;margin-top:45px}.about-copy>p{font-size:1rem;line-height:1.85}.about-copy .large-copy{font-size:1.1875rem;line-height:1.7}.availability{border-top:1px solid var(--rule);margin-top:35px;padding-top:26px}.availability h3{font-size:.875rem;font-weight:600;margin-bottom:10px}.availability p{font-size:.9375rem;margin-bottom:18px}.contact-section{background:var(--burgundy);color:var(--cream);padding-block:83px}.contact-inner{display:grid;grid-template-columns:1fr 1fr;gap:85px}.contact-section .eyebrow{color:#e1c6c8;margin-bottom:24px}.contact-section h2{font-size:clamp(2.5rem,4.1vw,3.7rem)}.contact-copy{padding-top:15px}.contact-copy>p{font-size:1rem;line-height:1.8;max-width:520px}.email-link{display:inline-block;margin-top:26px;font-size:clamp(1.1rem,2.1vw,1.65rem);border-bottom:1px solid #c38d99;padding-bottom:5px;line-height:1.5;overflow-wrap:anywhere}.email-link:hover{border-color:var(--cream)}.contact-actions{display:flex;align-items:center;gap:15px;margin-top:10px;min-height:30px}.copy-email{border:0;background:transparent;padding:0;font-size:.75rem;cursor:pointer;text-decoration:underline;text-underline-offset:3px}.copy-feedback{font-size:.75rem}.contact-copy .contact-location{font-size:.8125rem;margin-top:28px;color:#e1c6c8}.site-footer{background:var(--paper);padding-block:31px}.footer-inner{display:flex;align-items:center;justify-content:space-between;gap:30px}.site-footer .wordmark{font-size:1.6rem}.site-footer p{font-size:.75rem;color:var(--muted)}.site-footer a:last-child{font-size:.75rem;border-bottom:1px solid var(--rule)}
.case-hero{padding-top:44px}.back-link{display:inline-block;font-size:.8125rem;border-bottom:1px solid var(--rule);margin-bottom:41px;padding-bottom:3px}.case-hero>.eyebrow{color:var(--burgundy);margin-bottom:24px}.case-hero h1{font-size:clamp(3.2rem,5.5vw,5rem);max-width:960px;color:var(--burgundy)}.case-lead{font-size:1.2rem;line-height:1.8;max-width:790px;margin-top:28px}.case-meta{display:grid;grid-template-columns:1fr 2fr;gap:60px;border-top:1px solid var(--rule);padding-top:22px;margin-top:36px;margin-bottom:40px}.case-meta dt{text-transform:uppercase;letter-spacing:.1em;font-size:.75rem;color:var(--muted);margin-bottom:5px}.case-meta dd{margin:0;font-size:.875rem}.case-art{height:490px;border-radius:5px;overflow:hidden}.case-art .art{padding:46px 56px}.case-art .art-eyebrow{font-size:.8125rem}.case-art .art-heading{font-size:4.2rem}.case-art .value-stack{grid-template-columns:repeat(3,1fr);gap:20px}.case-art .value-stack span{font-size:1.0625rem;padding:17px 20px}.case-art .art-caption{font-size:.8125rem}.case-art .comparison{width:540px;max-width:90%;align-self:center;gap:52px}.case-art .bar span{font-size:3rem}.case-art .bar-group>span{font-size:.875rem}.case-art .emilyn-word{font-size:7rem}.case-art .emilyn-word>span{font-size:1.1rem}.case-art .lifecycle{max-width:680px;font-size:1.1rem;padding-block:17px}.case-art .has-photo{padding:0}.case-art .hikes-photo-caption{left:56px;bottom:46px}.case-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:45px;border-bottom:1px solid var(--rule);padding-block:31px 40px}.case-stats strong{display:block;font-family:var(--serif);font-size:3.3rem;font-weight:400;letter-spacing:-.04em;color:var(--burgundy);line-height:1.25}.case-stats span{font-size:.875rem;display:block;max-width:240px;margin-top:8px;line-height:1.6}.case-body{display:grid;grid-template-columns:240px 1fr;gap:95px;padding-block:75px 20px;align-items:start}.case-sidebar{position:sticky;top:40px}.case-sidebar .eyebrow{margin-bottom:15px}.case-sidebar nav{display:flex;flex-direction:column;align-items:flex-start;gap:12px;font-size:.875rem}.case-sidebar a{border-bottom:1px solid transparent}.case-sidebar a:hover{border-color:var(--burgundy);color:var(--burgundy)}.case-story{max-width:730px}.case-story section{margin-bottom:67px}.case-story section>.eyebrow{color:var(--burgundy);margin-bottom:18px}.case-story h2{font-size:2.6rem;margin-bottom:26px}.case-story p{font-size:1.0625rem;line-height:1.85}.approach-list{display:flex;flex-direction:column;gap:32px}.approach-step{display:grid;grid-template-columns:33px 1fr;gap:18px}.step-number{font-family:var(--serif);font-size:1.2rem;line-height:1.4;color:var(--burgundy)}.approach-step h3{font-size:1.125rem;font-weight:600;margin-bottom:9px;line-height:1.5}.approach-step p{font-size:1rem}.deliverables{padding:27px;background:#e8decd;margin-top:30px;border-radius:3px}.deliverables h3{font-size:.875rem;margin-bottom:17px;font-weight:600}.deliverables>div{display:flex;flex-wrap:wrap;gap:8px}.deliverables span{border:1px solid #bdae9c;border-radius:3px;padding:5px 12px;font-size:.8125rem}blockquote{margin:30px 0 0;border-left:3px solid var(--burgundy);padding:7px 0 7px 26px;font-family:var(--serif);font-size:1.6rem;line-height:1.45;color:var(--burgundy);letter-spacing:-.025em}.next-case{border-top:1px solid var(--rule);padding-block:46px 60px}.next-case .eyebrow{margin-bottom:18px}.next-case h2{max-width:800px;font-size:2.8rem;color:var(--burgundy)}.next-case a>span{display:block;font-size:.8125rem;margin-top:20px}.next-case a:hover h2{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:7px}.error-page{min-height:70vh;padding-block:90px}.error-page h1{font-size:clamp(3rem,6vw,5.5rem);color:var(--burgundy);margin-block:20px}.error-page .button{margin-top:30px}
@media(min-width:1440px){.hero h1{font-size:7rem}.hero{padding-block:65px 83px}}
@media(max-width:1100px){.container{width:calc(100% - 72px)}.site-header nav{gap:20px}.hero-bottom{gap:35px}.hero-actions{gap:17px}.hero-intro{max-width:520px}.employer-names{gap:25px;font-size:1rem}.intro-grid,.about-grid,.contact-inner{gap:50px}.work-art .art{padding:25px}.work-art .art-heading{font-size:2.3rem}.work-art .art-life .art-heading{margin-block:10px}.work-art .value-stack span{padding-block:3px}.work-art .art-caption{font-size:.75rem}.art-emilyn .emilyn-word{font-size:4rem}.case-body{grid-template-columns:190px 1fr;gap:50px}}
@media(max-width:800px){.container{width:calc(100% - 44px)}.header-inner{height:81px}.wordmark{font-size:1.8rem}.menu-button{display:flex;gap:12px;align-items:center;border:0;background:none;padding:9px 0 9px 12px;font-size:.875rem;cursor:pointer}.menu-icon{display:flex;flex-direction:column;gap:5px;width:20px}.menu-icon i{display:block;height:1px;background:var(--navy);transition:transform .2s}.menu-button[aria-expanded=true] i:first-child{transform:translateY(3px) rotate(45deg)}.menu-button[aria-expanded=true] i:last-child{transform:translateY(-3px) rotate(-45deg)}.site-header nav{display:none;position:absolute;top:86px;left:0;right:0;flex-direction:column;align-items:stretch;gap:0;background:var(--cream);border-bottom:1px solid var(--rule);padding:15px 22px 25px;font-size:1rem;box-shadow:0 14px 20px #18243a0a}.site-header nav.is-open{display:flex}.site-header nav a{padding:12px 0}.site-header nav a:after{display:none}.site-header nav .nav-contact{align-self:flex-start;padding:8px 20px;margin-top:10px}.hero{padding-top:34px;padding-bottom:48px}.hero-kicker{margin-bottom:32px}.hero-kicker .eyebrow{font-size:.75rem}.location{font-size:.75rem}.hero h1{font-size:clamp(3.55rem,9vw,5rem)}.hero-bottom{display:block;margin-top:29px}.hero-intro{font-size:1.0625rem;max-width:590px}.hero-actions{margin-top:25px;gap:26px}.credentials{display:block;padding-block:22px}.credentials>p{max-width:none}.employer-names{flex-wrap:wrap;gap:9px 27px;margin-top:14px;font-size:.9375rem}.intro-section{padding-block:55px}.intro-grid{gap:35px;margin-top:20px}.intro-grid p{font-size:1rem}.intro-grid h2{font-size:2.5rem}.experience-strip{gap:20px;margin-top:36px}.experience-strip>div{display:block}.experience-strip strong{font-size:2.7rem}.experience-strip span{display:block;margin-top:8px;font-size:.8125rem}.services-section{padding-block:55px}.services-section h2{font-size:2.6rem}.capabilities{margin-top:33px}.capability{grid-template-columns:32px 1fr;gap:15px;padding-block:26px}.capability h3{font-size:1.9rem;max-width:none}.service-detail{grid-column:2}.service-detail>p{font-size:.9375rem}.work-section{padding-block:58px 65px}.work-heading{align-items:flex-start;display:block}.work-heading h2{font-size:2.6rem}.work-heading>p{max-width:520px;margin-top:23px;font-size:1rem}.work-grid{gap:42px 25px;margin-top:29px}.work-art{aspect-ratio:1.12}.work-art .art{padding:21px}.work-art .art-eyebrow{font-size:.75rem}.work-art .art-heading{font-size:2rem}.work-art .art-caption{font-size:.75rem}.work-art .emilyn-word{font-size:3.3rem}.work-art .emilyn-word>span{font-size:.75rem}.work-art .lifecycle{font-size:.75rem}.work-card h3{font-size:1.65rem}.work-card p{font-size:.875rem}.card-meta{font-size:.75rem}.read-label{display:none}.about-section{padding-block:58px}.about-grid{gap:37px}.about-grid h2{font-size:2.5rem}.about-copy .large-copy{font-size:1.0625rem}.about-copy>p{font-size:.9375rem}.contact-section{padding-block:55px}.contact-inner{gap:40px}.contact-section h2{font-size:2.6rem}.contact-copy{padding-top:5px}.contact-copy>p{font-size:.9375rem}.footer-inner{flex-wrap:wrap;gap:16px}.site-footer p{margin-left:auto}.case-hero{padding-top:30px}.back-link{margin-bottom:30px}.case-hero h1{font-size:3.25rem}.case-lead{font-size:1.0625rem}.case-meta{gap:30px}.case-art{height:430px}.case-art .art{padding:35px}.case-art .art-heading{font-size:3.6rem}.case-art .value-stack{gap:10px}.case-art .value-stack span{font-size:.875rem;padding:10px}.case-body{grid-template-columns:1fr;gap:34px;padding-top:45px}.case-sidebar{position:static;border-bottom:1px solid var(--rule);padding-bottom:25px}.case-sidebar nav{flex-direction:row;gap:25px;flex-wrap:wrap}.case-sidebar>.eyebrow{display:none}.case-story{max-width:100%}.case-story h2{font-size:2.4rem}.case-stats{gap:25px}.case-stats strong{font-size:2.7rem}.case-stats span{font-size:.8125rem}.next-case h2{font-size:2.4rem}.case-art .hikes-photo-caption{left:35px;bottom:35px}}
@media(max-width:580px){.hero h1{font-size:clamp(2.75rem,9.6vw,3.55rem);letter-spacing:-.05em}.hero h1 br{display:none}.hero-kicker{gap:20px;align-items:flex-start}.hero-kicker .location{white-space:nowrap}.intro-grid,.about-grid,.contact-inner{grid-template-columns:1fr;gap:27px}.intro-grid h2{font-size:2.45rem}.intro-grid h2 br{display:none}.experience-strip{grid-template-columns:repeat(3,1fr);gap:16px}.experience-strip strong{font-size:2.4rem}.experience-strip span{font-size:.75rem}.capability h3{font-size:1.65rem}.section-heading h2{font-size:2.5rem}.work-grid{grid-template-columns:1fr;gap:40px}.work-art{aspect-ratio:1.32}.work-art .art{padding:29px}.work-art .art-heading{font-size:2.65rem}.work-art .art-eyebrow{font-size:.75rem}.work-art .value-stack span{font-size:.75rem;padding-block:5px}.work-art .art-caption{font-size:.75rem}.work-art .emilyn-word{font-size:4.5rem}.work-art .emilyn-word>span{font-size:.8125rem}.work-art .lifecycle{font-size:.75rem}.work-card h3{font-size:1.9rem}.work-card p{font-size:.9375rem}.card-meta{font-size:.75rem;margin-top:19px}.about-grid h2 br{display:none}.about-note{margin-top:23px;font-size:1rem}.about-copy>p{font-size:1rem}.about-copy .large-copy{font-size:1.125rem}.contact-copy>p{font-size:1rem}.email-link{font-size:1.5rem}.footer-inner{display:grid;grid-template-columns:1fr auto}.site-footer p{grid-column:1/-1;grid-row:2;margin:0}.case-hero h1{font-size:2.8rem}.case-hero>.eyebrow{font-size:.75rem}.case-meta{grid-template-columns:1fr;gap:18px;margin-top:28px;margin-bottom:30px}.case-art{height:380px}.case-art .art{padding:25px}.case-art .art-heading{font-size:3rem}.case-art .value-stack{grid-template-columns:1fr;gap:7px}.case-art .value-stack span{font-size:.8125rem;padding:5px 10px}.case-art .art-caption{font-size:.75rem}.case-art .art-eyebrow{font-size:.75rem}.case-art .comparison{gap:30px}.case-art .bar span{font-size:2.2rem}.case-art .bar-group>span{font-size:.75rem}.case-art .emilyn-word{font-size:5rem}.case-art .emilyn-word>span{font-size:.8125rem}.case-art .lifecycle{font-size:.75rem}.case-stats{gap:12px;padding-block:25px}.case-stats strong{font-size:2.1rem}.case-stats span{font-size:.75rem}.case-sidebar nav{font-size:.8125rem;gap:19px}.case-story h2{font-size:2.25rem}.case-story p{font-size:1rem}.case-story section{margin-bottom:45px}.approach-step{grid-template-columns:25px 1fr;gap:12px}.approach-step h3{font-size:1.0625rem}.deliverables{padding:21px}.deliverables span{font-size:.75rem}.case-story blockquote{font-size:1.4rem;padding-left:19px}.next-case{padding-block:35px 45px}.next-case h2{font-size:2.2rem}.case-art .hikes-photo-caption{left:25px;bottom:25px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
@media(hover:none){.read-label{opacity:1;transform:none;display:block;font-size:.75rem}}
@media print{body{background:#fff;color:#111}.site-header,.site-footer,.contact-section,.case-sidebar,.next-case,.back-link,.hero-actions,.copy-email{display:none}.container{width:100%}.case-art{height:300px}.case-body{display:block}.case-story{max-width:none}.case-story section{break-inside:avoid}h1,h2,h3{color:#111!important}}

@media(max-width:580px){.work-art{aspect-ratio:1.1}.work-art .art-life .art-heading{font-size:2.4rem;margin-block:8px}.work-art .art-life .art-caption{margin-top:8px}.work-art .art-life{padding:25px}.work-art .art-launch .art-caption{font-size:.75rem}.work-art .art-emilyn .art-caption{font-size:.75rem}}
@media(max-width:370px){.work-art{aspect-ratio:1}.work-art .art-life .art-heading{font-size:2.2rem}.work-art .art-emilyn .emilyn-word{font-size:4rem}.case-stats strong{font-size:1.85rem}}

/* Four connected capabilities, sharing one foundation. */
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.services-section.services-compact{padding-block:54px 58px}
.services-compact .services-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:40px}
.services-compact h2{font-size:clamp(2rem,3.4vw,2.75rem);margin-top:12px;max-width:590px}
.capability-foundations{max-width:430px;padding-bottom:4px}
.capability-foundations>p{font-size:.75rem;color:#d4bcab;margin-bottom:10px}
.capability-foundations ul{list-style:none;display:flex;flex-wrap:wrap;align-items:center;gap:9px;margin:0;padding:0;font-size:.8125rem;line-height:1.4}
.capability-foundations li{display:flex;align-items:center;gap:9px;white-space:nowrap}
.capability-foundations li+li:before{content:'↔';color:#cf917e;font-size:1rem}
.connected-capabilities{position:relative;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:36px;padding-top:18px}
.connected-capabilities:before{content:'';position:absolute;top:0;left:12.5%;right:12.5%;height:1px;background:#858d9d}
.connected-capability{position:relative;border:1px solid #586176;border-radius:5px;padding:20px 19px 16px;min-width:0;background:rgba(255,255,255,.025)}
.connected-capability:before{content:'';position:absolute;top:-19px;height:18px;width:1px;left:50%;background:#858d9d}
.connected-capability:after{content:'';position:absolute;top:-22px;left:calc(50% - 3px);width:7px;height:7px;border-radius:50%;background:#cf917e}
.capability-purpose{font-size:.6875rem;letter-spacing:.09em;text-transform:uppercase;color:#d4bcab;font-weight:600;line-height:1.5}
.connected-capability h3{font-family:var(--serif);font-weight:400;font-size:1.6rem;letter-spacing:-.03em;line-height:1.16;min-height:3.7rem;margin:10px 0 13px}
.connected-capability .capability-summary{font-size:.875rem;line-height:1.6;margin:0;color:var(--cream)}
.connected-capability .capability-skills{font-size:.6875rem;line-height:1.7;color:#c3c6ce;margin:14px 0 0}
.capability-more{margin-top:16px;padding-top:12px;border-top:1px solid #475269;font-size:.8125rem}
.capability-more summary{cursor:pointer;list-style:none;display:flex;align-items:center;justify-content:space-between;gap:10px;color:#dfc1ad;min-height:26px}
.capability-more summary::-webkit-details-marker{display:none}
.capability-more summary:after{content:'+';font-size:1.1rem;line-height:1}
.capability-more[open] summary:after{content:'−'}
.capability-more summary:focus-visible{outline:2px solid #cf917e;outline-offset:5px}
.capability-more>p{font-size:.8125rem;line-height:1.65;margin-top:13px;color:var(--cream)}
@media(max-width:1050px){.services-compact .services-heading{align-items:flex-start;gap:25px}.capability-foundations{max-width:280px;padding-top:7px}.connected-capabilities{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.connected-capabilities:before{left:25%;right:25%}.connected-capability:nth-child(n+3):before,.connected-capability:nth-child(n+3):after{display:none}.connected-capability h3{min-height:0;font-size:1.6rem}.connected-capability .capability-skills{font-size:.75rem}}
@media(max-width:650px){.services-section.services-compact{padding-block:38px 40px}.services-compact .services-heading{display:block}.services-compact h2{font-size:2.2rem}.capability-foundations{max-width:none;margin-top:20px;padding:0}.capability-foundations>p{margin-bottom:7px}.capability-foundations ul{font-size:.6875rem;gap:7px}.capability-foundations li{gap:7px}.connected-capabilities{margin-top:24px;gap:14px}.connected-capability{padding:16px 13px 12px}.connected-capability h3{font-size:1.3rem;min-height:3rem;line-height:1.2;margin:8px 0 10px}.capability-purpose{font-size:.6rem;letter-spacing:.055em}.connected-capability .capability-summary{font-size:.8125rem;line-height:1.55}.connected-capability .capability-skills{font-size:.625rem;margin-top:11px}.capability-more{font-size:.75rem;margin-top:12px;padding-top:8px}.capability-more>p{font-size:.75rem}.capability-more summary{min-height:30px}}
@media(max-width:360px){.connected-capabilities{grid-template-columns:1fr;padding-top:0}.connected-capabilities:before,.connected-capability:before,.connected-capability:after{display:none}.connected-capability h3{min-height:0}.connected-capability .capability-skills{font-size:.75rem}.connected-capability .capability-summary{font-size:.875rem}}
.about-portrait{width:min(240px,75%);margin:28px 0 22px}.about-portrait img{width:100%;aspect-ratio:1;object-fit:cover;border-radius:50%;border:1px solid var(--rule)}.about-portrait+.about-note{margin-top:20px}
@media(max-width:800px){.about-portrait{width:200px}}
@media(max-width:580px){.about-portrait{width:180px;margin-block:22px 18px}.about-portrait+.about-note{margin-top:18px}}

/* Keep each case study, its image and its copy inside one clear card. */
.work-grid{gap:32px;align-items:stretch}
.work-card{background:var(--paper);border:1px solid var(--rule);border-radius:7px;overflow:hidden;transition:border-color .2s,box-shadow .2s}
.work-card-link{display:flex;flex-direction:column;height:100%}
.work-card .card-meta{margin:0;padding:16px 24px;border-bottom:1px solid var(--rule);gap:18px;min-height:61px;line-height:1.5;color:var(--burgundy);font-weight:600}
.work-card .card-meta>span:first-child{flex:1;min-width:0}.work-card .card-meta>span:last-child{flex-shrink:0;color:var(--muted)}
.work-card .work-art{aspect-ratio:1.65;border-radius:0;border-bottom:1px solid var(--rule);flex-shrink:0}
.work-card .card-copy{padding:24px 26px 26px;display:flex;flex-direction:column;flex:1}
.work-card .card-copy h3{margin:0;font-size:1.8rem;color:var(--burgundy)}
.work-card .card-copy p{margin:13px 0 0;font-size:.9375rem;line-height:1.7}
.work-card .card-category{margin:17px 0 22px;font-size:.75rem;line-height:1.65}
.case-read{display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:auto;padding-top:15px;border-top:1px solid var(--rule);font-size:.8125rem;font-weight:600;color:var(--burgundy)}
.case-read>span{font-size:1.2rem;line-height:1}
.work-card:has(.work-card-link:hover),.work-card:has(.work-card-link:focus-visible){border-color:var(--burgundy);box-shadow:0 5px 18px rgba(24,36,58,.07)}
.work-card-link:focus-visible{outline:2px solid var(--burgundy);outline-offset:-3px;border-radius:6px}
.portfolio-gallery figure{border:1px solid var(--rule);border-radius:5px;overflow:hidden;background:var(--paper);display:flex;flex-direction:column}
.portfolio-gallery figure>a{border:0;border-radius:0;border-bottom:1px solid var(--rule)}
.portfolio-gallery figcaption{margin:0;padding:16px 19px 18px;background:var(--paper);flex:1}
@media(max-width:800px){.work-grid{gap:25px}.work-card .card-meta{padding:14px 19px;font-size:.6875rem}.work-card .card-copy{padding:21px}.work-card .card-copy h3{font-size:1.6rem}.work-card .card-copy p{font-size:.875rem}}
@media(max-width:580px){.work-grid{gap:28px}.work-card .card-meta{padding:15px 20px;min-height:56px;font-size:.6875rem}.work-card .work-art{aspect-ratio:1.55}.work-card .card-copy{padding:22px}.work-card .card-copy h3{font-size:1.75rem}.work-card .card-copy p{font-size:.9375rem}.portfolio-gallery figcaption{padding:15px 17px}}
@media(prefers-reduced-motion:reduce){.work-card{transition:none}}

/* Two gently moving rows, with company and partner experience clearly separated. */
.logo-section{border-block:1px solid var(--rule);padding-block:20px 17px}
.logo-section-heading{display:flex;justify-content:space-between;align-items:center;gap:25px;margin-bottom:11px}
.logo-section-heading>p{font-size:.75rem;color:var(--muted);line-height:1.5}
.logo-motion-toggle{border:0;border-bottom:1px solid var(--rule);background:none;padding:4px 0;cursor:pointer;font-size:.6875rem;color:var(--muted);white-space:nowrap}
.logo-row{display:grid;grid-template-columns:105px minmax(0,1fr);align-items:center;gap:16px}
.logo-row+.logo-row{border-top:1px solid var(--rule);margin-top:7px;padding-top:7px}
.logo-row-label{font-size:.6875rem;font-weight:600;letter-spacing:.085em;text-transform:uppercase;color:var(--burgundy)}
.logo-viewport{overflow:hidden;min-width:0;mask-image:linear-gradient(to right,transparent,#000 4%,#000 96%,transparent)}
.logo-track{display:flex;width:max-content;animation:logo-drift 58s linear infinite;will-change:transform}
.logo-row:last-child .logo-track{animation-direction:reverse;animation-duration:64s}
.logo-group{display:flex;align-items:center;gap:42px;list-style:none;padding:0 42px 0 0;margin:0;flex-shrink:0}
.logo-item{width:145px;height:60px;display:flex;align-items:center;justify-content:center;flex-shrink:0;gap:9px}
.logo-item img{width:100%;height:43px;max-width:145px;object-fit:contain;filter:brightness(0);opacity:.72}
.logo-wpp img{max-width:95px}.logo-lilly img{max-width:100px}.logo-pfizer img{max-width:125px}.logo-boots-retail img{max-width:100px;height:50px}
.logo-breakthrough img{width:42px;height:42px;filter:none;opacity:1}.breakthrough-name{font-size:.8rem;font-weight:600;line-height:1.2;color:var(--navy)}
.logo-section:hover .logo-track,.logo-section:focus-within .logo-track,.logo-section.is-paused .logo-track{animation-play-state:paused}
@keyframes logo-drift{to{transform:translateX(-50%)}}
@media(max-width:580px){.logo-section{padding-block:16px 13px}.logo-section-heading{gap:15px}.logo-section-heading>p{font-size:.6875rem;max-width:210px}.logo-row{grid-template-columns:73px minmax(0,1fr);gap:9px}.logo-row-label{font-size:.5625rem;letter-spacing:.05em}.logo-item{width:123px;height:56px}.logo-group{gap:24px;padding-right:24px}.logo-item img{max-width:123px;height:36px}.logo-wpp img{max-width:85px}.logo-lilly img{max-width:85px}.logo-breakthrough img{width:35px;height:35px}.breakthrough-name{font-size:.6875rem}.logo-viewport{mask-image:linear-gradient(to right,transparent,#000 7%,#000 93%,transparent)}}
@media(prefers-reduced-motion:reduce){.logo-track{animation:none!important;transform:none!important;width:auto;will-change:auto}.logo-group{flex-wrap:wrap;padding:0;gap:8px 20px;width:100%}.logo-group[aria-hidden="true"]{display:none}.logo-viewport{mask-image:none}.logo-item{height:55px}.logo-motion-toggle{display:none}}
.logo-item img{filter:grayscale(1);opacity:.8}.logo-macmillan img{filter:brightness(0);opacity:.72}.logo-breakthrough img{filter:grayscale(1);opacity:.8}

/* Shared content tracks keep capability headings, labels and controls aligned. */
.connected-capability{display:flex;flex-direction:column}
.capability-more{margin-top:auto}
.connected-capability .capability-skills{padding-bottom:16px}
@supports(grid-template-rows:subgrid){
  .connected-capabilities{row-gap:0}
  .connected-capability{display:grid;grid-template-rows:subgrid;grid-row:span 5;row-gap:0;margin-bottom:20px}
  .connected-capability h3{min-height:0}
  .capability-more{margin-top:0;align-self:start}
}
.work-card .work-art{border-bottom:0;border-top:1px solid var(--rule)}
.logo-section .logo-item{filter:grayscale(1)}

.about-portrait{width:min(280px,85%)}.about-portrait img{aspect-ratio:auto;height:auto;border-radius:6px}

/* One quiet contact invitation at the end of the page. */
.contact-section.contact-simple{background:var(--cream);color:var(--ink);padding-block:42px;border-top:1px solid var(--rule)}
.contact-simple .contact-inner{align-items:center;gap:32px}
.contact-simple h2{color:var(--burgundy);font-size:clamp(2rem,3.2vw,2.8rem)}
.contact-simple .contact-copy{padding-top:0}
.contact-simple .contact-copy>p{font-size:.9375rem}
.contact-simple .email-link{margin-top:12px;color:var(--burgundy);border-color:var(--burgundy);font-size:1.25rem}
.contact-simple .email-link:hover{color:var(--ink);border-color:var(--ink)}
@media(max-width:580px){.contact-section.contact-simple{padding-block:32px}.contact-simple .contact-inner{gap:16px}}

/* A single linear sequence keeps each output and caption together. */
.portfolio-gallery.carousel-track{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:thin;overscroll-behavior-x:contain;padding-bottom:12px}
.carousel-track figure{flex:0 0 100%;scroll-snap-align:start;scroll-snap-stop:always}
.carousel-track figure>a{display:flex;justify-content:center;align-items:center}
.carousel-track img{width:100%;height:clamp(300px,55vh,580px);max-height:none;aspect-ratio:auto;object-fit:contain;padding:20px}
.carousel-track a:hover img{transform:none}
.carousel-track figcaption{padding:18px 22px}
.carousel-track:focus-visible{outline:2px solid var(--burgundy);outline-offset:4px}
.carousel-controls{display:flex;align-items:center;justify-content:flex-end;gap:18px;margin-top:12px}
.carousel-controls[hidden]{display:none}
.carousel-controls button{width:44px;height:44px;border:1px solid var(--rule);border-radius:50%;background:var(--paper);cursor:pointer;font-size:1.3rem;color:var(--burgundy)}
.carousel-controls button:hover:not(:disabled){background:var(--burgundy);color:var(--paper)}
.carousel-controls button:disabled{opacity:.3;cursor:default}
.carousel-count{min-width:55px;text-align:center;font-size:.8125rem;font-variant-numeric:tabular-nums}
@media(max-width:580px){.carousel-track img{height:clamp(280px,48vh,440px);padding:10px}.carousel-track figcaption{padding:15px 17px}}
@media print{.portfolio-gallery.carousel-track{display:block;overflow:visible}.carousel-track figure{break-inside:avoid;margin-bottom:20px}.carousel-controls{display:none}}

/* Move directly from the introduction into the case study. */
.case-hero+.case-body{padding-top:20px}

/* Introduce Alex alongside the opening message. */
.hero-layout{display:grid;grid-template-columns:minmax(0,1fr) 240px;gap:48px;align-items:center}
.hero-layout h1{font-size:clamp(3.3rem,6.1vw,5.4rem)}
.hero-layout .hero-bottom{display:flex;flex-direction:column;align-items:flex-start;gap:24px;margin-top:28px}
.hero-portrait{margin:0;width:100%;align-self:center}
.hero-portrait img{width:100%;height:auto;border-radius:6px;border:1px solid var(--rule)}
@media(max-width:1000px){.hero-layout{grid-template-columns:minmax(0,1fr) 190px;gap:30px}.hero-layout h1{font-size:clamp(2.8rem,5.6vw,4.7rem)}}
@media(max-width:700px){.hero-layout{grid-template-columns:1fr;gap:28px}.hero-layout h1{font-size:clamp(2.8rem,9vw,4.2rem)}.hero-portrait{width:170px}.hero-layout .hero-bottom{margin-top:24px}}

/* Small inline portrait leaves the headline the full width. */
.hero .hero-kicker{justify-content:flex-start;gap:18px;margin-bottom:28px}
.hero .hero-portrait{width:76px;flex:0 0 76px;margin:0}
.hero .hero-portrait img{width:76px;height:76px;border-radius:50%;object-fit:cover;object-position:center 30%}
.hero-layout{display:block}
.hero-layout h1{font-size:clamp(4.2rem,7.6vw,6.6rem)}
.hero-layout .hero-bottom{flex-direction:row;align-items:flex-end;justify-content:space-between;gap:40px}
@media(max-width:800px){.hero-layout .hero-bottom{flex-direction:column;align-items:flex-start;gap:24px}.hero-layout h1{font-size:clamp(3rem,8vw,4.6rem)}}
@media(max-width:580px){.hero .hero-portrait{width:60px;flex-basis:60px}.hero .hero-portrait img{width:60px;height:60px}.hero .hero-kicker{gap:14px}.hero-layout h1{font-size:clamp(2.7rem,10vw,3.7rem)}}

/* A compact contact form replaces the displayed email address. */
.contact-simple .contact-inner{align-items:start}
.contact-intro>p{margin-top:18px;max-width:390px;font-size:.9375rem}
.contact-form{display:grid;gap:18px;min-width:0}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.form-field{display:grid;gap:7px;min-width:0}
.form-field label{font-size:.8125rem;font-weight:500}
.form-field input,.form-field textarea{width:100%;min-width:0;border:1px solid var(--rule);border-radius:3px;padding:11px 13px;background:var(--paper);color:var(--ink);font:inherit;font-size:.9375rem;line-height:1.5}
.form-field textarea{resize:vertical;min-height:120px}
.form-field input:focus,.form-field textarea:focus{outline:2px solid var(--burgundy);outline-offset:2px}
.contact-form .button{justify-self:start;gap:24px;cursor:pointer}
.contact-form .form-note{margin:0;color:var(--muted);font-size:.6875rem;line-height:1.5}
.form-note a{text-decoration:underline;text-underline-offset:3px}
.thank-you-page{padding-block:80px 100px}.thank-you-page h1{font-size:clamp(3rem,6vw,5rem);margin:20px 0;color:var(--burgundy)}.thank-you-page .button{margin-top:26px}
@media(max-width:800px){.contact-simple .contact-inner{grid-template-columns:1fr;gap:25px}}
@media(max-width:480px){.form-row{grid-template-columns:1fr;gap:18px}}