Product Marketing & Growth
I’m Alex Stern. I launch products, define messaging and get Product, Marketing and Commercial teams working together to drive adoption and revenue.
Startups. Scale-ups. Established organisations.
Companies
Breakthrough
Partners
A little context
I have 12+ years in marketing across healthcare, sports and B2B industries, from establishing a startup’s first marketing function to leading national campaigns and launching programmes with global pharma partners.
I bring the pace and resourcefulness of startups and agencies, with the rigour of regulated healthcare and established organisations. I connect customer insight, product value and commercial goals, then turn them into messaging, campaigns and tools teams can use.
What I do
Find the story
Turn customer needs and product value into a clear, differentiated story.
Customer & market insight · ICPs & segmentation · Product packaging · Messaging
Develop differentiated positioning, value propositions and messaging for priority customer segments, grounded in customer research, competitive insight and commercial goals.
Get it to market
Adapt the story for each market and get teams ready to launch.
GTM strategy · Cross-functional launches · Localisation · Product adoption
Lead go-to-market strategy and execution for launches across markets, aligning Product, Marketing and Sales around launch readiness, local relevance and adoption.
Build adoption
Bring the story to life through creative, campaigns and customer journeys.
Integrated marketing · Omnichannel engagement · Lifecycle marketing · Performance optimisation
Develop and deliver integrated campaigns and customer journeys, using audience insight, creative testing and performance data to optimise acquisition, engagement and retention.
Help teams sell
Give commercial teams the evidence and tools to communicate value.
Pitch decks · Demos · Case studies · Talk tracks · Sales training
Build modular enablement libraries and train commercial teams to communicate product value through persuasive narratives, relevant evidence and customer stories.
Selected work
I turned Sidekick’s broad platform capabilities into three focused offers for pharma buyers, then built the messaging, B2B demand generation content and sales tools to target winnable, profitable partnerships.
B2B demand generation · Positioning · ABM · Sales enablementRead case study
I led patient acquisition and built a repeatable launch system—helping a small team launch with six pharma partners across 21 markets in three years and acquire 50,000 patients.
Launch strategy · Localisation · Patient acquisitionRead case study
I established Emilyn’s marketing function and turned patient insight into creative, acquisition and lifecycle campaigns—helping the app reach 60,000 people while sustaining engagement and keeping acquisition costs stable.
Customer insight · Creative · Growth · LifecycleRead case study
Everyday support for people with MS
I led Mighty Hikes’ £1m marketing programme, expanded channels and strengthened the participant journey—helping raise £9.1m for Macmillan with a 5:1 fundraising return on investment.
Integrated marketing · Fundraising ROI · Team leadershipRead case study
About me
I get up to speed quickly. I’m interested in what customers actually need, what a product can credibly deliver and where the commercial opportunity sits. I ask direct questions, bring the right people together and turn the answers into work that gets used.
I’ve established marketing functions, managed clients in agencies and led teams. I’m comfortable with ambiguity and flexing between setting direction, working across disciplines and getting stuck into the creative, copy or deck myself.
Outside work, I’m usually happiest in the water or on a bike.
Working together
Tell me about the role, challenge or brief—and when you need things moving.